Sigma Group - Invites you to the Marketing & Advertising World

The LAST but not Least

2010-10-06T21:58:00.003+03:30

To all our dear readers in Sigma Group's Blog.., finally we have founded our website in www.esigmagorup.com/english and now you can follow us there in english section. Also our weblog is now moved to our new web server, you can find our new blog here: www.esigmagroup.com/english/blog .Thank you Blogger, you were good host for our blog, See you all in our new website and weblogs.Goodbye :)

Sigma AutoCast

2010-09-22T14:34:00.002+03:30

Two friends of Sigma made a new Podcast about Automobile Crash-Test, you can check it out here. Especially thanks to Meisam Peymankhah & Alireza Haeri.Sigma AutoCast from Sigma Group on Vimeo.

Expo

2010-08-19T14:31:00.005+04:30

21th century is time of technology , improvement , communications , IT & compare . in this century because of IT & really fast communications everybody can easily compare everything that they want with it's type .But how can we compare a countrie's marketing power & it's level ?French people made the first basics of this question's answer in 1844 held by French Industrial Exhibition in Paris .

TED

2010-08-14T15:42:00.007+04:30

TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences -- the TED Conference in Long Beach and Palm Springs each spring, and the TEDGlobal conference in Oxford UK each summer.I love TED talks,

Fun

2010-08-11T14:42:00.003+04:30

It's half past seven PM & you are trying to find a place in less than 5 minutes to have fun but when you start to thinking about that you will realise that it is very hard to offer a good new place to your friends . As Philip Kotler said : need is Feeling of deprivation , usually in capital cities like Tehran there is enough supply for recreation needs but in order to aware the customers there is

You Decide

2010-08-05T16:33:00.007+04:30

I always complain about Iranian car manufacturers and never will stop, because they can be good but it seems to me they don't want to. In any field they can excel but because of very unknown reasons they won't (at least not till now). Iran and south Korea started at the same time to produce cars, we are way behind Korean automakers and we even envy Malaysian automaker(proton) and all

Fruit or Juice

2010-08-05T15:53:00.008+04:30

Which business could be more profitable? Establish a juice factory, importing fruit or importing juice?For answering this question, following informations and stats have to be considered: The head of iranian manufacturer juice syndic said: "consumption per capita fruit in Iran is 5 times more than the whole world; on the contrary consumption per capita of juice is 1/5 of the world."If we want to

SIGMACAST 2

2010-07-31T05:27:00.002+04:30

As you may know, Sigma Group started publishing the first Iranian video podcast about business, marketing and advertising. Now the second issue of SigmaCast is ready and you can check it out here.2010-07-30 - SigmaCast 2 from Sigma Group on Vimeo.

New package

2010-07-29T16:29:00.008+04:30

It's maybe confusing for customers when a company produce a product in new package, so customers must be aware of new design; This awareness usually comes by new advertisement.Sehat has the similar story and you see its commercial on TV; they did that but an ad can be made with several goals that one of them might be more important and I think Sehat didn't achieve that. you have to bold that

Elegant Ad

2010-07-29T16:05:00.007+04:30

BMW has proven that, companies can improve their brand value with innovation and effective marketing. These ads are some of the latest example of good, simple and elegant advertising. I personally like the one with the "Where our exploration ends yours begins" and the all new 5series will give you that.Brilliant!Advertising Agency: GSD&M Idea City, USAGroup Creative Directors: Jay RussellArt

Super park space

2010-07-27T08:39:00.005+04:30

Usually drivers should solve a simple problem "Where can I park my car ?"For example imagine you are driving your Mercedes S class , listening to Mozart symphony No. 9 & enjoy of all of car's equipments but suddenly you will see your dream's land's sun goes behind some dark clouds because you realize that in one of the most crowded street you can not find any park space to park your car near the

Audi's two million sell in US

2010-07-25T17:43:00.004+04:30

I wonder why no one (Iranians nor Audi itself) in Iran Attempt to open a Audi authorized dealership in Iran.Rivals such as BMW and Mercedes-Benz have been tacitly acknowledging it for a couple of years as they grudgingly give up U.S. luxury-car sales to their cross-country German rival. But in case anybody missed its rise, Audi is reminding everyone that it now has sold two million vehicles to

SIGMACAST 1

2010-07-19T02:55:00.006+04:30

Hello folks, here you can watch the Sigmacast, that is the first Iranian podcast about Business, Marketing and Advertising.The original video file can be accessible on http://www.vimeo.com/sigma .

WMF

2010-07-18T14:50:00.009+04:30

With these knives, everyone could be an artist. little bit unrealistic but good. These were billboards, so the light contrast is vital; the red and orange color in a black background is the first thing we notice and then the silver knives and then the WMF which makes it good.

Motorcycle taxi

2010-07-17T20:44:00.009+04:30

As you know all of us always try to be on time but imagine you live in a metropolitan city like Tehran . one of the most crowded city in the world . What option you have to get your destination ? People usually say their own cars or public transportation such as bus , subway & taxi but in Tehran there is a new way MOTORCYCLE . with this alien vehicle for public transportation you spend less time

Recall

2010-07-14T18:20:00.008+04:30

In the news we sometimes hear that a car company (for example Toyota or recently Subaru ) recall their cars for some technical reason to stop losing their loyal customers and they admit that their cars has a problem but they have the gut to accept it and apologize. Last year nearly about 6 million cars are recalled by different car makers.But in Iran thing are just a little!! bit different. Car

arrangement

2010-07-11T10:55:00.003+04:30

Have you ever wants to make an arrangement in street which you need to discuss about work showing samples of your products or even just you manage to talk with a friend . where do you choose for this purpose ?About three weeks ago I tried to meet my friend in Tehran main square (Enghelab square) , I arrange our meeting in Franc's sweet sales . As I expect you think this is a strange place for

Midea security camera

2010-07-07T18:33:00.008+04:30

A creative ad for a security camera. The thief become a star of a play in front of a vast audience. It could be a little better if they used a beeter looking car in the first picture but two others are totally Great!!!...Advertising Agency: Ogilvy, Shanghai, ChinaExecutive Creative Director: Kevin LeeCreative Directors: Kevin Lee, Kit OngArt Directors: Robin Wu, Minsheng Zhang, Jordan Dong, Zhang

World Cup in Social Networks

2010-06-26T21:34:00.008+04:30

After a while Fifa Worldcup starts in South Africa, we face a new generation of infrmation channels, especially in cyber spaces. Social networks such as Facebook seems to be the first and the most reliable channel to be referred on internet. Almost every high demand medias and brands in news broadcasting, sports, and other related staffs of Football are strongly active on facebook.The Great

AdLost

2010-05-25T11:20:00.004+04:30

The final episode of "Lost" was extra-long and attempted to sew up myriad loose plot strands with an emotionally complex denouement. But it still didn't come close to snaring an audience on par with a regular episode of "NCIS."But maybe that's the new TV: "Events" that aren't on par with those of yesteryear. ABC's broadcast of the last episode of "Lost" snared approximately 13.5 million viewers

Book

2010-05-20T14:23:00.003+04:30

A book will never let you down. perfect one

World Cup & MTV

2010-05-14T11:25:00.004+04:30

What happens to other broadcasters while up to half the world's audience spends a month watching the World Cup soccer games? If you're MTV, you do an ironic international campaign that highlights obsessive fan behavior and says, "We understand why you aren't watching MTV." "It's the anti-World Cup campaign," said Jose Molla, founder and creative director of MTV's international agency La

Here's How Much Tech Companies Spend On Advertising

2010-05-13T16:54:00.002+04:30

Apple spends half as much on ads as Microsoft, and appears to get more out them.Yahoo spent $45 million on ads last year, second most among Internet companies. eBay's $89 million ad spend led the way, especially when shown as a percent of revenue. Of these companies, Google spent just $11 million on ads, which is the least as percent of revenue. (This makes sense, because Google rarely

Right or Wrong

2010-05-06T13:48:00.004+04:30

Life is too short for the wrong job!

“Don’t drink and drive”

2010-04-30T22:49:00.005+04:30

80 cars that crashed in accidents15 tons worth of metal20 meters tall giant bottle shaped urban construction1 of the country’s busiest highway and intersection3 months long campaign – starting today1,000,000 people exposed to the message every day1 message “Don’t drink and drive”

Comparison-Road safety

2010-04-28T10:15:00.005+04:30

Every year the amount of people who are killed in car accidents or more generally in road accidents are the same as the amount of death in a war time. Well it bothers me a lot, it's terrible, hence i always looking for good road safety advertisements.What do you think? Which one is more effective? And why?Please see these ads and links and compare them and nominee one of them as the "Most

Idea Please-For Class

2010-04-21T21:15:00.005+04:30

This is a simple ad for the right person at the right place and the right time and probably gonna work. Since in Iran we don't have pubs or anything like that, so we can't take this idea and use it but I think we could use it in other places in different types and totally different situations yet I didn't come up with any idea so any comment and any idea is accepted.

Apple VS Google VS Microsoft

2010-04-17T12:33:00.004+04:30

No Comment

Again Road Safety - Text Messaging

2010-04-15T14:50:00.006+04:30

"Text messaging while driving prevents you from seeing what really matters." I like this advertisement. Because that’s really what it feels like when someone is driving and texting at the same time, and it’s a horrible feeling. I also like the way that the words in the illustration are written in "message Language" (one that I don’t always understand with those abbreviations) and

ANCAP

2010-04-12T16:55:00.006+04:30

"Beware of cars with less than 4stars"The Australasian New Car Assessment Program (ANCAP) gives consumers consistent information on the level of occupant protection provided by vehicles in serious front and side crashes.The message of ad is very clear; your life will be threaten by sitting in cars which has 3 stars or less. So be careful.P.S. It's not only the car that has to be safe, the

Car Configurator: Do Your Best

2010-04-10T13:31:00.018+04:30

I like car configurators. They made you feel that you're gonna buy one, play with it, make it cool or make it ugly and in addition to The game aspect, they(Manufacturers) introduce and publicize their products.Here's four interesting car configurator, I hope you enjoy it.----------------------------------------------------------------------------------The McLaren MP4-12C Configurator: This one

Just One Click

2010-04-09T17:01:00.010+04:30

"Just One Click Could change your future, Belt Up"This ad is a part of campaign by government of "Western Australia's Road Safety Council" to encourage people to use their seat belts.I don't care that this ad is made for which country, but I do care about the meaning of it, when you look at it at the first glance, you get the whole point. A brilliant example of simplicity and a bit of horror in

Nikon D700 Guerrilla Style Billboard

2010-04-08T14:20:00.006+04:30

At a busy Seoul subway station, Nikon mounted a huge billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the "paps" appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars

Happy New Year Persia

2010-04-03T08:55:00.002+04:30

After a while time, I came back here to keep on blogging. Today is somehow a first work-day in Persian New Year. Although officially the holidays for New Year is just 4 days, but as a traditional aspect, it lasts long to 13 days.I have good news for you as a new year gift, early you can check Sigma Group centraized website out, on www.eSigmaGroup.com. Stay with us there..!

Europe's Aviation in Crisis

2010-03-01T08:04:00.000+03:30

There are a lot of troubles at the moment in the european airmanship. The Lufthansa Pilots were in strike as they are afraid that Lufthansa could transfer many routes to other companys owned by Lufthansa such as Austrian Airlines, Brussels, etc... where the pilots earn less money than at Lufthansa.In this case, so the pilots of Lufthansa think that Lufthansa could fire pilots as they would not be

Fasten or Not.?!

2010-02-24T19:13:00.000+03:30

Are you lounge about fastening seatbelt on driving with your automobile? I don't want to advise you anymore, but let's just watch this meaningful ads from Deutschland about the same matter.I think no comment needed now.!

My nomination for the first Lufthansa A380

2010-02-17T22:35:00.000+03:30

My nomination for the first Lufthansa A380: "The A380 the new Lufthansa flagship, a special experience, the Lufthansa A380. Find out more about the fascination of a new era in air travel. Take part, Raffles, Downloads, Photos, Video, Gallery, First Flight in 2010."

Got Milk.?!

2010-02-15T04:27:00.001+03:30

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers.It has been running since October 1993. The campaign has been credited with greatly increasing milk sales in California

Love Story

2010-02-13T04:48:00.002+03:30

Watch this Google's Super Bowl ads named "Love Story" and send us your feedback about that. Have you ever planned or dreamed to apply abroad, for example in France.? So don't forget to use Google ;)

Super Bowl's Spots

2010-02-09T06:51:00.000+03:30

Did you miss one of the Super Bowl ads? Want to see Betty White and Abe Vigoda get tackled again in BBDO's spot for Snickers? Want to "Open Happiness" again with "The Simpsons" gang courtesy Wieden & Kennedy? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. Watch them all as often as you like here.These are several commercial spots from a conservative

Snacking Survey

2010-02-08T19:23:00.003+03:30

Pringles Cunsomer Advisory Panel is going to take an online survey that invites you to tell them what you think about Pringles & snacking in general. I think it would be instructive for you to familiar with the questions of such a survey field. Here you can take apart with the survey. It will be available through February 21st 2010.

Hold your Lion

2010-01-20T12:18:00.004+03:30

This year before begining of Cannes Lion International Advertising Festival, you can imagine yourself winnig a Lion in your hands. All you need to do is go to http://www.holdyourlion.com/ download and print a PUB cover within reach, then start your figure in front of your webcam rising up the Lion Golden Statue and share it on the web.On the Red Carpet Link in Home Page you can watch your pic,

A Leader in Style

2010-01-17T19:22:00.006+03:30

A larger-than-life President Barack Obama became a presidential pitchman Wednesday on a Times Square billboard that used his photo without permission. Outerwear company Weatherproof used a recent news photo of the president in front of the Great Wall in Badaling, China, for the advertisement, with the tagline "A Leader In Style."The White House said Wednesday that it will ask Weatherproof to

Where Digital Marketing Is Heading in 2010 (Part 4)

2010-01-09T07:27:00.000+03:30

Integration trend stimulated by privacy concerns. We are in the midst of a shift (powered by digital) where information flows side to side as much as from top down or bottom up. This means that the act of consumers talking to one other now has a rightful place within the circle of influential communications that shape brands.There are some unique rules of engagement in accessing that

Where Digital Marketing Is Heading in 2010 (Part 3)

2010-01-07T09:29:00.004+03:30

Search evolves, but not everyone notices. As marketing budgets remain under intense pressure, search will do well thanks to its clear and measurable short-term ROI. In 2010 search will become more relevant and efficient for users. The arrival of Bing has intensified competition between the major search engines, who will develop and experiment with new features such as vertical searches and

Where Digital Marketing Is Heading in 2010 (Part 2)

2010-01-05T09:27:00.001+03:30

Gaming gets more social and mobile. The ability to access Twitter and Facebook from the Xbox game system is one sign console gaming is becoming a lot more social. Games such as "Uncharted 2" already allow you to tweet your progress from within the game and we anticipate seeing these features implemented in more games. Microsoft's Project Natal promises to bring even more interactivity to gaming

Where Digital Marketing Is Heading in 2010 (Part 1)

2010-01-03T09:23:00.003+03:30

In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.Online display: Don't be blinded by the shiny and new. In 2010, advertisers will experiment with new, larger ad formats.

Happy New Year

2009-12-25T10:38:00.000+03:30

Sigma Group Team wish you a Happy New Year. We will be here better than ever, and improve our staffs with your comments and feedbacks :)

No Comment Ad

2009-12-21T15:51:00.002+03:30

Life goes on.., Drive Carefully..!

Apple, Nokia clash for lengthy court battle

2009-12-14T14:41:00.005+03:30

Nokia Oyj and Apple Inc have only fired the opening shots of their mobile phone patent battle, but considering their legal history it should be a fierce and long war.Both are experienced and hard-nosed litigants with deep pockets. As aggressive rivals in the smartphone market, neither Apple nor Nokia will pull any punches in court -- and their dispute could take years before settlement, say

Seven Advertising Insights for the New Year by Dana Severson

2009-12-08T19:36:00.001+03:30

So 2010 is rearing it's head and that can only mean one thing. OK, it can mean a whole lot of things, but for some, it means that it's time to reflect on the lessons learned from 2009 and begin looking ahead to what's in store for 2000 & 10. (Like that? Just trying out something new, feel free to steal it.) Full disclosure: I'm not a planner, I'm more of a dreamer, so this has always been an

Coke Zero's Facial Profiler

2009-12-04T11:51:00.007+03:30

If Coke Zero has Coke's taste, it is possible someone out there has Your Face? In an effort to promote Coke Zero's extreme likeness to Coca-Cola classic, the brand has teamed with Crispin Porter + Bogusky to launch the Facial Profiler. The Facebook app matches your face up with other Profilers with similar mugs. It utilizes the same facial recognition tech used by law enforcement to locate

Beiersdorf Gives Makeover to Chinese Hair Care Brand

2009-12-02T15:41:00.005+03:30

One of China's best known local hair care brands is getting a makeover of its own. This month, Beiersdorf launched a major campaign to promote Slek Night Repair as part of the German personal care giant's re-positioning of Slek as a premium hair care brand, a segment dominated by foreign brands such as Procter & Gamble's Rejoice and Pantene, and Unilever's Lux.The Slek range, launched by a local

How to leverage cutting-edge technology for successful brand-building efforts

2009-11-11T22:27:00.001+03:30

Social media is the hot new way in which brands interact with their consumers. Combined with search, the two channels provide advertisers with unparalleled insight into consumer preferences, proclivities and sentiments – both before and after they engage with the brand. In essence, search combined with social media provides advertisers with a better understanding of the specific terminology

Int'l Brand Conference in IRAN

2009-11-10T10:13:00.004+03:30

The 4th International Brand Conference will take place on 11 & 12 November in IRAN, including Industrial Specialized Conferences about Brand building and brand management in consuming products, in durables, in service and Specialized Brand Conference for Eco member countries.I wish there was a measured & analyzed conclusions about the previous conferences and topics available for the applicants

Free White Papers Directory

2009-11-06T17:37:00.005+03:30

Today I wanna introduce you a free up-to-date reliable directory of white papers about several marketing topics, such as: Ad Serving, Bid Manageent, Email Marketing, Rich Media, Viral Marketing, International Marketing and so on..! Adweek White Paper Directory provides you a wide range of usable tips about electronic basedstuffs of marketings. it is affiliated with the great groups of Adweek,

PC & Mac

2009-11-01T11:34:00.002+03:30

9 years ago, I started using my personnal desktop computer and Windows 98 OS installed on it, then I upgraded it to Windows Me, Windows XP and at least Windows Vista. On October 2009, Microsoft released its last OS with fundamental improvement in comparision with Vista, Windows 7 is in your hand and in haven't any problem the oldest OS had..! Let's watch its commercial Ad..: Anyway..,this

Last Generation of Newspaper - Part 2

2009-10-26T19:27:00.001+03:30

What is your ideal newspaper? A Newspaper with politiacl news from New York Times and Sport news from UEFA? in the next page include the cultural activities of the world, and the gossips from your favorite celebrities?NIIU, the first fully personalized newspaper in the world, born in Germany and this wishes will become true soon. a fully customized newspaper exactly according to your choices,

Last Generation of Newspaper - Part 1

2009-10-19T09:57:00.001+03:30

Have you ever dreamed that you have a unique newspaper with your favourite sections in? delivered every morning in your hands, drinking your coffee and read your newspaper?many IT experts predicted that with developing of world wide web, we have to prospect the Paper Based Media to decline, but fortunately it never happened. Nowaday we can observe that Penetration of internet into earlier media *

Social Internet Networks

2009-10-16T20:46:00.004+03:30

Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? Do you prefer Redlasso or IceRocket to Google? What is your favorite wiki beyond Wikipedia? Like it or not, functioning in today’s technology-obsessed world without becoming an

Adidas' Global Press

2009-10-15T20:16:00.000+03:30

Adidas, very much an underdog in the category, is continuing its full-court press into the basketball arena with a campaign featuring NBA All-Stars Dwight Howard and Derrick Rose with the theme "Celebrating basketball as a brotherhood."The campaign via 180 in Los Angeles includes a TV spot showing Rose and Howard along with Kevin Garnett, Chauncey Billups, Tim Duncan, Tracy McGrady and Josh

Virtual Shaving

2009-10-14T15:48:00.001+03:30

Nowadays, one of the tools that has got a high rank in digital advertising world which various companies try to communicate with the customers along with their independent advertising campaigns is I phone.This tool has brought about a way for co-branding in order to every company can advertise through app (application) software. The one of them is Gillette app.By this tool you can shave your face

Android will leapfrog the iPhone by 2012

2009-10-10T14:36:00.002+03:30

Researchers at Gartner (via AppleInsider) are predicting that the global market share for Google's Android mobile OS could overtake the iPhone's in a little over two years, with Android poised to leapfrog Apple into the No. 2 spot.Google's open-source Android platform—which boasts one of the finest touchscreen interfaces out there, iPhone included—came slow out of the gates in fall 2008 with the

WWF Germany “Ice sculptures”

2009-10-02T10:57:00.003+03:30

Ice sculptures in the shape of humans are placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009. Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region

Live Webcast Today..: What The Microsoft-Yahoo Search Deal Means To Large Advertisers

2009-08-05T01:41:00.004+04:30

The search world for major advertisers is about to be turned on its head thanks to the newly-inked blockbuster alliance between industry bellwethers Microsoft and Yahoo. In a bold move to rival Google over the online ad market, the new alliance will combine Microsoft’s Bing search technology and Yahoo’s advertising sales force.The move is expected to have a profound impact on enterprise-level

Your business show, Your podcast !

2009-08-02T14:16:00.004+04:30

Podcast & Podcasting is one of the media making in the internet world. A podcast is a series of digital computer files, usually either digital audio or video, that is released periodically and made available for download by means of web syndication. It is one of the most advanced feeds. Every one in the world can make a podcast, Promote it & absolutely Update it. You can use both of audio &

Microsoft, Yahoo team up to Ding Google with Bing

2009-07-30T01:30:00.008+04:30

Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and setting the stage for them to make a joint assault against the dominance of Google Inc.The 10-year deal announced Wednesday gives Microsoft access to the Internet's second-largest search engine audience, beefing up the software maker's arsenal as it tries to

PRODUCTS & BRANDS IN IRAN

2009-07-29T19:32:00.004+04:30

In spite of the fact that Iran has some popular products which are quite popular & well-known all over the world such as rice , carpet , pistachio, ....... ,unfortunately there is no famous Iranian brand in the world therefore it is quite essential to pay much attention to the concept of BRAND. Sigmagroup has taken some positive steps in this regard which will be discussed later.Thanks in

THE BEST & MOST WELL-KNOWN BRANDS IN IRAN

2009-07-28T20:35:00.003+04:30

Brand & Branding has received much attention in Iran in the recent past years. Unfortunately there are just a few brand in Iran which have international credit.But within the country there are lots of well-known brands which are quite popular.If your company would like to expand it's relations with Iran sigmagroup can help you to increase your populariy in Iran.Sigmagroup has the honor to work

BEST MARKETING CONFERENCE IN IRAN

2009-07-27T21:17:00.004+04:30

Dear Friends,hereby it should be noted that there is a very famous marketing conference in Iran which is regularly held each year. Actually it is the best marketing conference in Iran up to now.As one of the key note speaker I invite you to join this conference & let us have your articles.By the way the best marketing articles have been collected by the organizer which is available for use.dont

ONE OF THE BEST MARKETING GROUPS IN IRAN

2009-07-25T19:05:00.003+04:30

I was supposed to introduce my friends in sigmagroup, but in this post I intend to tell you that if you are supposed to do any marketing related activities or marketing research in IRAN , sigmagroup is one of the best group & most well known market research groups in IRAN , with extensive experience in this regard .In my next post I will introduce our other activities as wellTHANKS IN ADVANCEDR

DR MAHMOOD MOHAMMADIAN MARKETING PROFESSOR IN IRAN

2009-07-25T11:41:00.001+04:30

Dear Friends,A friend of mine has tried to reach me through WEB but found it very difficult. That is because my first & last name can be written differently which one of them is preferred by me.My first name can be written such as mahmood , mahmoud & mahmud which the first one is preferred by me.My last name can be written in the following ways : mohammadian , mohamadian & mohammadyan but the

Weakness of marketing research in Iran and its loop!

2009-07-24T14:41:00.007+04:30

Research, as a general concept, is the process of gathering information to learn about something that is not fully known. For marketers, marketing research is an essential part of any business that wants to offer products or services that are focused and well targeted. It will help the company to better communicate, identify opportunities, minimize the risk and measure its progress.Regarding to

MAHMOOD MOHAMMADIAN FROM IRAN

2009-07-23T22:22:00.003+04:30

From now on I am trying to introduce my friends in SIGMAGROUP , one by one. First I introduce myself.Dr. Mahmood Mohammadian is Professor of Marketing and Global Business Strategy at Allameh Tabataba’i University (ATU) and founder of SIGMAGROUP.ATU, the largest Iranian specialized state university in social sciences, is under the supervision of the Ministry of Sciences, Research and Technology.

POLITICAL VIEWS & IRAN TOURISM

2009-07-19T18:19:00.003+04:30

Tourism is widely believed to be the most rapidly growing industry in both developing and developed countries. In fact tourism is considered as one means for creating new jobs and reducing unemployment in different regions. The ECO region (Iran, Turkey, Pakistan, Kirghizstan, Azerbaijan, Turkmenistan, Afghanistan, Uzbekistan and Kazakhstan) is geographically vast and well endowed with potential

TOURISM IN IRAN

2009-07-17T00:17:00.004+04:30

One of the readers of the weblog has asked about best iranian cities for travelling . To tell you the truth most of the iranian cities are quite attracttive for travelling but best of all are ISFAHAN, SHIRAZ, & YAZD.In fact one can find many traditional buildings & monuments which are quite extraordinary in these cities.

Rouzaneh2

2009-07-10T14:34:00.007+04:30

The other advertisements of rouzaneh (sahar dairy) campaign that were written in previous posts.

IRANIAN TYPE OF MARKETING & ADVERTISING

2009-07-05T11:12:00.004+04:30

Actually some of the viewers would like to know about advertising & marketing in Iran. In fact advertising & marketing in Iran don't have a long history due to some limitations .In the recent past years we are making some progress in this regard. As you have already seen in this blog some of them such as Roozoneh dairy company have been revealed.We are going to continue introducing some of other

MARKETING & ADVERTISING IN IRAN

2009-06-29T11:36:00.003+04:30

I am very thankful to you for your nice comments. I would be very happy to know about your viewpoints about our weblog. Actually I intend to know your questions about Iranian marketing so as to answer them little by little.

Political Marketing & Advertising In Iran

2009-06-23T09:44:00.003+04:30

Dear Friends, a new book about Political Advertising and Marketing has been written by me in persian language in recent past weeks.I would like to write an english one too . If anyone is interested to cooperate with me , that is highly appreciated by me.

Rouzaneh

2009-06-19T15:21:00.010+04:30

One of the Iranian companies which is implementing a successful advertising campaign is sahar dairy by the ROUZANEH Brand. The producer of dairy and juice products with good quality and high price as its marketing strategy. Its packages are unique and its range of colors are wide. The most of its ads are print media which are presented mostly on the billboards in the rich regions. Creative design

Dirty Gold

2009-06-19T12:04:00.000+04:30

The recycling is the process of recovering waste or used materials and remaking them into new products. This topic is of great importance for industries and manufactures today. And they attempt to develop such kind of technology that could use the benefit of recycling and maintaining the green environment.The following ad focuses on the paper recycling and returning it into nature.

Your Business, Your Blog !

2009-05-31T01:17:00.005+04:30

It is so funny that you talk about a company in may 2009 that doesn’t have a website! Or it’s recent uploaded date was in few month ago! Using internet & having a grate website is a MUST, not an opportunity. Nowadays With the developing blogs in the web world, smart companies are joined with bloggers to make a better relationships with their customers, consumers, journalists & other audiences.

ADVERTISING IN IRAN

2009-05-27T12:13:00.005+04:30

Dear friends as you may know in recent past years Iran's advertising & commercials has progressed drastically in spite of the fact that there are many limitaions.From now on we are trying to devote a part of our time to introducing Iranian advertising , hope that you enjoy it.By the way if you have any question , don't hesitate to ask. Do you know why this ad has been torn by the municipality?

Catch it, Bin it, Kill it..!

2009-05-11T08:55:00.004+04:30

A massive nationwide advertising campaign has been launched to make the public aware of what they can do to reduce the risk of catching swine flu.Adverts will run on TV, print and radio warning people about swine flu, advising them to have tissues close to hand with the simple message: CATCH IT. BIN IT. KILL IT. Leaflets will also be sent to every household in the country over the next few

Packages

2009-04-27T09:54:00.004+04:30

Look at the Below Pictures. Unique Packs for any kind of juice that make good sense to drink.The new idea for packs that are made by fruit Shell.

It doesn't need any explanation!!!

2009-04-24T18:21:00.006+04:30

What is your personal tv channel in the web!

2009-04-22T00:37:00.002+04:30

Internet is more than just a Media. Probably It will be the leader of Global village in next years. I want to introduce the new ways of using internet in marketing world in next posts.Now a days Youtube make a lot of services for its users .YouTube is a video sharing website where users can upload, view and share video clips. Three former PayPal employees created YouTube in February 2005.In

Bar codes

2009-04-09T16:05:00.005+04:30

We try to show the creative Ads in our weblog. This time I present a new approach for the discount in pricing topics. Very simple and smart treatment to the bar codes. The thoughtful design that Any language and culture understands it.

Don’t Underestimate The Power of …

2009-04-06T14:35:00.004+04:30

The following Ad is a different one in the last year.What is your Idea about that? Do you know it?What does this picture want to advertise? Can you guess?

Every Generation Refreshes The World

2009-03-29T01:14:00.003+04:30

The Competition field of Coke & PEPSI is one of the most famous case studies in marketing world. The Battles which includes all of the marketing weapons against each other. Coke is the main gene in the non alcoholic drinks market. It wants to make a powerful image for itself in all segments of international markets. In the other hand, PEPSI is trying to be the choice of youth !PEPSI for launching

Steve Jobs

2009-03-09T16:36:00.001+03:30

Today I Have decided to talk about Steve Jobs, The CEO of Apple Co. As you know, Steve has had a profound effect regarding the IT & Entertainment Industry. Most of the people are quite familiar with the various products of apple co. But the point is that in addition to producing marvelous products, Apple Company enjoys a very influential president. Steve jobs is one of the perfect lecturer in the

What is your Idea?

2009-02-08T12:41:00.001+03:30

Today indirect ads are more important than before. This issue can be so effective and wise that whose words it is. The new popular president of United States in this picture invites you to select! Select what?As he was elected with majority of votes and his invitation means, his proposal is the country proposal.

Macworld without steve !

2009-01-25T00:04:00.003+03:30

Recent macworld expo (the annual exhibition that apple introduces its new products and make relationship between its customers and fans) was so special in comparing with the last years. it seems that 2009 must won’t be as good as previous years for apple .According to this the company must make itself ready to face with unusual situations in the future.in previous ceremonies it started with steve

Ikea Campaigns for Christmas

2009-01-07T01:02:00.004+03:30

IKEA (the most prominent appliance manufacturer in the world) released new outdoor ads for the New Year. In the first campaign, there are many life environment images from the up view. Home layout and people in it are such that terms like "LOVE, PEACE …" are imagined in the mind. It can be considered as a gift from IKEA to its customers' homes. IKEA's outstanding imagery strongly affects its

2008-12-16T15:06:00.003+03:30

The Citroen Company as one of the most famous Automobile producer in the world, by representing C-crosser, its new product, succeeded to achieve gold medal of poster, print media, in 2008.This company by using its unique logo in green background reminds the audience Forrest. And at the same time it introduces the new product application and it’s compatibility with the environment wisely.The name

Ariel: It becomes clean as soon as possible

2008-12-10T09:08:00.006+03:30

Ariel as one of the P&G’s products succeeded to achieve the gold medal of outdoor advertising festival in 2007.The billboard was shown in Argentina with this slogan: “It becomes clean as soon as possible”. The smaller board like a spot was in front of the basic one and people would see the shirt spotted regarding to the distance they had from the board. Actually, by going nearer the shirt becomes

Halo 3 - Beilieve It

2008-12-03T14:24:00.003+03:30

However the “believe” is one of the most common word in the English language but, If you type “believe” in the google search bar, first website that it will recommends to you is the Hallo3.com/believe . Halo 3 is a first-person shooter video game developed by Bungie exclusively for the Xbox 360. The game was released on September 25, 2007 in Australia, Brazil, India, New Zealand, North America,

Peace on Earth

2008-12-02T12:25:00.009+03:30

Here you can see one of impressing emotional ads of Pampers.I think it will be any organization's great pleasure to take care about social responsibility.Enjoy it :)

MC-DONALD

2008-11-25T12:48:00.005+03:30

You know the yellow “M” of McDonald with unique font and specific characteristic. Often McDonald’s ads are different from other companies and this is one of them that is wisely designed in bus stop. When the light is on at night the “M” become complete in the mirror and reminds the McDonald’s logo. The slogan in this ad is:”It’s open every night.”